New Target Audience

Initially, "The main target audience of G-Friend is NHS and mothers. In United Kingdom there has been number of cases regarding negligence for amnesic patients"

NEW Target audience

Through the subsequent market research, we spotted some new target audience.

l Prison: we collaborate with prison; it makes the prison management become more convenient when the prisoner carry the tracking product.

l Pet owner: many pet owners have encountered or imaged the situation that, what else can I do if the cats or dogs was lost. Fortunately, our products can satisfy the pet owners’ need.

group roles

Mane	Position	duty
Anika	Co-ordinator	Respected leader who helps everyone focus on their task. Can be seen as excessively controlling.
Yipo	Implementer	Well-organized and predictable. Takes basic ideas and makes them work in practice.
Sandeep	Completer finisher	Reliably sees things through to the end, ironing out the wrinkles and ensuring everything works well.
Mathen	Resource Investigators	Explores new ideas and possibilities with energy and with others. Good networker.
Kishore	Monitor Evaluator	Sees the big picture. Thinks carefully and accurately about things.

Our contingency plan or Plan B includes:

• Pager: G-Friend will be partnering with Motorola, to insert the into their Skytel Pager. The whole R&D and will be held at Motorola head quarter and expertise from SPS and Motorola will work together in order to create the product.  
• Wrist Watch: In terms of wrist watch, we will be partnering with Flud watch company, especially with BMP watch division where only digital or calculator watch is manufactured. Yet again, the R&D will be host in Flud head quarter, where the collaboration of both SPS and Flud expertise will be working together under one roof.
• Bracelets - For bracelets, we have selected BluAlert as our partner, and we will be inserting our software into BluAlert Bluetooth Bracelets. Similarly the R&D will be taking place in the BluAlert head quarter.  

Intiatial Strategy

According to the picture, one thing can be figured out clearly which is 'TOO EXPENSIVE". The reason behind this is because, initially we were thinking that we will buy our required products for example: wrist watch, bracelets and pager, and then insert our G-Friend software inside it. But while implementing this strategy we had to face lots of problem, such as, first buying the product then inserting the software was taking too much time, and also at the same time it was expensive. Therefore, we decided to go on with Plan-B, and the implementation of Plan B is explained in detail in the next post.    

the management in our team

1. Define clear goals

l Why do we establish SPS (Searching people system) --- company profile analysis, future trends, situational analysis (internal and external market)

l What is our competitive products (software and hardware: G-Friend, wrist band, watch, pager )---- market audience, objectives and goals

l What is our strategy ----marketing mix (7p)

l The different role of members: H&R manager, sales manager, R&D manager

2. Communicate goals

l How do we discuss in class (different topic in each week)

l What is the task to each member

l How do members update the information on Blogger

l How do we comment on Blogger and Skype

3. Track progress

l Comments on Blogger (the suggestion and recommendations to the blog)

l Collect wisdom of ten entire team (discuss the feedback of last week)

4. Analyse result and provide feedback

l Analyse the advantages and disadvantage of product

l Discuss the efficiency of our team management

l The feedback to different team member (ability, character, role in organization, contribution to company)

Risk and opportunity profile :

SPS is a new company, therefore there's a lot of risk involved in launching a new company. So, SPS is a potential product with high risk and great opportunity. Hence, it is correctly placed under the tag Oyester.

Risk/reward chart:

Problem solving:

—Review board

—Collaborations

—Joining hands with a local organisation.

Possible Barriers while launching G-Friend

The barriers might strike in three different aspects:

• culture
• individual
• organisational

Culture:

As it is a new concept therefore it will be difficult for us to sell the product to innovators and moreover as this product is targeted to NHS and Police force therefore government restriction might also arise.

Individual:

G-Friend might also arise conflicts between individuals because one might not want to give out their current location status. For example: a teenager will never want their parents to find out were they are and thus might create a hassle.    

Organisation:

SPS (Searching People System) is not only selling the software but it is also selling modern gadgets through which consumers will get access to this software. For example: G-Friend software will be available in the website but wrist watch, band and pager will be made and sold separately. Production cost of these gadgets are heavily expensive therefore resources might bring us another wave of dissatisfaction while building our dream project.   

Target Audience of G-Friend

The main target audience of G-Friend is NHS and mothers. In United Kingdom there has been number of cases regarding negligence for amnesic patients. Therefore, this software might help to track lost patients by just uploading the software into their pager whist the patients can wear wrist band. Same for mothers, they can easily track their child through the same way.

Future media and Trend Analysis

Now a days few questions constantly comes into my mind, and this concerns with the topic of "Future Media".

What do you think, 'will print media survive? Or, how well can you survive without checking your Facebook or Twitter account even for a day.

Well, definitely the trends of advertisement has changed. Marketing heads now focuses on promoting through social networks.

ADVANTAGES OF G-FRIEND SOFTWARE FOCUSSING ON TOURIST’S

HOW DOES G-Friend HELP THE TOURIST’S?

This tourist’s travel to places to get outside a usual enviornment.The G-Friend acts as GUIDE to the tourists.

1. It helps the tourist’s in sight seeing

2. Locating the places they want to visit and act’s like a road map.

3. Most importantly when the entire group of tourists download G-Friend, It help them to stay connected and informed about the where about’s.

4. Just in case if anyone loses track of the way, they can exactly locate the routes and get back to the place where their friends or to family members.

5.G-Friend makes communication easier at a lower price or free of cost.

5. If one person is missing and facing technical difficulties else where, the others using the GPS can locate missing friend.Thus a G-Friend is highly beneficial to tourist’s as well.

ADVANTAGES OF G-FRIEND SOFTWARE FOCUSIING ON CYBER-CRIMES

 

CYBER-CRIMES CASES

Due to rapid globalization, there is easy access to mobile phones, networking etc. Sometimes unprovoked things lead to a disastrous situations and abuse. There has been an increase in Cyber Crime and cyber-bullying.it is quiet difficult to eliminate Cyber-crime but it is definitely possible to check them with the use of G-Friend SOFTWARE

Illegal activities through mobile phones can be detected using this software

Example-Mr.X has been harassing through phone; the criminal can be assaulted even if his mobile is switched off using previous history details in a short period of time as this software helps in locating places.

G-Friend can be highly beneficial to the police forces especially under the Cyber-crime branch and be called as one of the technological advancements for crime detection. It works on security basis and For certain purposes the settings have been made very Confidential. Usage of this Software will be very helpful and act as a prevention measure to the Cyber- Crimes.

Product Introduction

Company and Product Introduction

Introduction of G-Friend

Today we were asked to develop two products, one suitable for short term and another for the long term. My colleague Yipo developed a product called G-Friend, through which one can navigate their friends on the map. Similar to Google map, but only catch here is, through this software, one can find out the exact location of their friends (using the same software).
The target market of this product users are mainly mothers, to keep track of their children, and also to track amnesia patients and college students tracking their friends.
the company who might adopt this software is Google as they are already dealing with similar type of software (Google Map).
The long term innovation what we have thought of is to have the same application downloaded on our digital wrist watch. Having Google Map or G-Friend (in this case) in laptop or mobile is quite common. Therefore the uniqueness can be created if the software is build on a person's digital wrist watch and band.     

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. it is offline, experiencing the unmitigated magic of a live event.

Trend Driver:

-Social networking: (1) need physical contact with human, (2) through the physical contact, wen can predict our friends' behaviour

-Beyond consumption: because of the global recession, consumer need to tighten the expenses. Instead of "beyond consumption", they are looking for simple live.

-community value: people are more interested in local community.

Trend Impact:

- micorfestivals: people turn to communal experiences of festivals from digital lives.

- local microfestivals: people more interested in small and local event, there are a rise in mini-events based around single neighbourhoods.

- one-to-one service: company supply more intimate experiences for audiences.

Trend Consequences

-people want "live" and intimate service

-put your guests into situations that aren't immediately comfortable for them, sometime involves a little confusion, it could be more memorable.

- the factory store

- the olfactory experience.

Trend future: LIVE (live, intimate, visceral and exclusive) event.