New Target Audience

Initially, "The main target audience of G-Friend is NHS and mothers. In United Kingdom there has been number of cases regarding negligence for amnesic patients"

NEW Target audience

Through the subsequent market research, we spotted some new target audience.

l Prison: we collaborate with prison; it makes the prison management become more convenient when the prisoner carry the tracking product.

l Pet owner: many pet owners have encountered or imaged the situation that, what else can I do if the cats or dogs was lost. Fortunately, our products can satisfy the pet owners’ need.

group roles

Mane	Position	duty
Anika	Co-ordinator	Respected leader who helps everyone focus on their task. Can be seen as excessively controlling.
Yipo	Implementer	Well-organized and predictable. Takes basic ideas and makes them work in practice.
Sandeep	Completer finisher	Reliably sees things through to the end, ironing out the wrinkles and ensuring everything works well.
Mathen	Resource Investigators	Explores new ideas and possibilities with energy and with others. Good networker.
Kishore	Monitor Evaluator	Sees the big picture. Thinks carefully and accurately about things.

Our contingency plan or Plan B includes:

• Pager: G-Friend will be partnering with Motorola, to insert the into their Skytel Pager. The whole R&D and will be held at Motorola head quarter and expertise from SPS and Motorola will work together in order to create the product.  
• Wrist Watch: In terms of wrist watch, we will be partnering with Flud watch company, especially with BMP watch division where only digital or calculator watch is manufactured. Yet again, the R&D will be host in Flud head quarter, where the collaboration of both SPS and Flud expertise will be working together under one roof.
• Bracelets - For bracelets, we have selected BluAlert as our partner, and we will be inserting our software into BluAlert Bluetooth Bracelets. Similarly the R&D will be taking place in the BluAlert head quarter.  

Intiatial Strategy

According to the picture, one thing can be figured out clearly which is 'TOO EXPENSIVE". The reason behind this is because, initially we were thinking that we will buy our required products for example: wrist watch, bracelets and pager, and then insert our G-Friend software inside it. But while implementing this strategy we had to face lots of problem, such as, first buying the product then inserting the software was taking too much time, and also at the same time it was expensive. Therefore, we decided to go on with Plan-B, and the implementation of Plan B is explained in detail in the next post.    

the management in our team

1. Define clear goals

l Why do we establish SPS (Searching people system) --- company profile analysis, future trends, situational analysis (internal and external market)

l What is our competitive products (software and hardware: G-Friend, wrist band, watch, pager )---- market audience, objectives and goals

l What is our strategy ----marketing mix (7p)

l The different role of members: H&R manager, sales manager, R&D manager

2. Communicate goals

l How do we discuss in class (different topic in each week)

l What is the task to each member

l How do members update the information on Blogger

l How do we comment on Blogger and Skype

3. Track progress

l Comments on Blogger (the suggestion and recommendations to the blog)

l Collect wisdom of ten entire team (discuss the feedback of last week)

4. Analyse result and provide feedback

l Analyse the advantages and disadvantage of product

l Discuss the efficiency of our team management

l The feedback to different team member (ability, character, role in organization, contribution to company)