Marketing endorsements

 

Marketing endorsement means using various famous personalities and celebrities to market their product. For example as we can see above the product is Moet & Chandon that is an alcoholic champagne that is marketed by famous tennis player Mr. Roger Federer. 

The use of this form of marketing is very popular these days especially in the Indian market. This is done as these celebrities have an influence on the audience or the consumer of the particular product. This form of marketing has its pros and cons too. 

Cons can be like:- 

1. It results in high cost of the product in question.

2. There is a risk of market saturation.

3. There are so many ethnical grounds on the basis of which legal grounds are met. 

Pros van be like:-

1. It only targets specific audience.

2. Increases Credibility of the product as mentioned above that these celebrities have many influential followers.

3. It helps in creating brand image thereby increasing the sales of the product.

4. Also helps in brand recognition as the consumer will buy what they know and see.

The consumer endorsements help in making the product trustworthy and effective as it provides the social proof that the celebrity in question is also using it so why can't they. The plan is executed by providing the company with the right type of partners, resources and content to endorse.

The main objective is to create an awareness and make the product trustworthy and make people believe in what they are buying exactly. Endorsements is a very important tool for the advertisers as they are very persuasive to the consumers.

I would like to end my blog by saying please look into what you are buying and look for the genuineness of the product.

New Target Audience

Initially, "The main target audience of G-Friend is NHS and mothers. In United Kingdom there has been number of cases regarding negligence for amnesic patients"

NEW Target audience

Through the subsequent market research, we spotted some new target audience.

l Prison: we collaborate with prison; it makes the prison management become more convenient when the prisoner carry the tracking product.

l Pet owner: many pet owners have encountered or imaged the situation that, what else can I do if the cats or dogs was lost. Fortunately, our products can satisfy the pet owners’ need.

group roles

Mane	Position	duty
Anika	Co-ordinator	Respected leader who helps everyone focus on their task. Can be seen as excessively controlling.
Yipo	Implementer	Well-organized and predictable. Takes basic ideas and makes them work in practice.
Sandeep	Completer finisher	Reliably sees things through to the end, ironing out the wrinkles and ensuring everything works well.
Mathen	Resource Investigators	Explores new ideas and possibilities with energy and with others. Good networker.
Kishore	Monitor Evaluator	Sees the big picture. Thinks carefully and accurately about things.

Our contingency plan or Plan B includes:

• Pager: G-Friend will be partnering with Motorola, to insert the into their Skytel Pager. The whole R&D and will be held at Motorola head quarter and expertise from SPS and Motorola will work together in order to create the product.  
• Wrist Watch: In terms of wrist watch, we will be partnering with Flud watch company, especially with BMP watch division where only digital or calculator watch is manufactured. Yet again, the R&D will be host in Flud head quarter, where the collaboration of both SPS and Flud expertise will be working together under one roof.
• Bracelets - For bracelets, we have selected BluAlert as our partner, and we will be inserting our software into BluAlert Bluetooth Bracelets. Similarly the R&D will be taking place in the BluAlert head quarter.  

Intiatial Strategy

According to the picture, one thing can be figured out clearly which is 'TOO EXPENSIVE". The reason behind this is because, initially we were thinking that we will buy our required products for example: wrist watch, bracelets and pager, and then insert our G-Friend software inside it. But while implementing this strategy we had to face lots of problem, such as, first buying the product then inserting the software was taking too much time, and also at the same time it was expensive. Therefore, we decided to go on with Plan-B, and the implementation of Plan B is explained in detail in the next post.    

the management in our team

1. Define clear goals

l Why do we establish SPS (Searching people system) --- company profile analysis, future trends, situational analysis (internal and external market)

l What is our competitive products (software and hardware: G-Friend, wrist band, watch, pager )---- market audience, objectives and goals

l What is our strategy ----marketing mix (7p)

l The different role of members: H&R manager, sales manager, R&D manager

2. Communicate goals

l How do we discuss in class (different topic in each week)

l What is the task to each member

l How do members update the information on Blogger

l How do we comment on Blogger and Skype

3. Track progress

l Comments on Blogger (the suggestion and recommendations to the blog)

l Collect wisdom of ten entire team (discuss the feedback of last week)

4. Analyse result and provide feedback

l Analyse the advantages and disadvantage of product

l Discuss the efficiency of our team management

l The feedback to different team member (ability, character, role in organization, contribution to company)

Risk and opportunity profile :

SPS is a new company, therefore there's a lot of risk involved in launching a new company. So, SPS is a potential product with high risk and great opportunity. Hence, it is correctly placed under the tag Oyester.