Marketing endorsement means using various famous personalities and celebrities to market their product. For example as we can see above the product is Moet & Chandon that is an alcoholic champagne that is marketed by famous tennis player Mr. Roger Federer.
The use of this form of marketing is very popular these days especially in the Indian market. This is done as these celebrities have an influence on the audience or the consumer of the particular product. This form of marketing has its pros and cons too.
Cons can be like:-
1. It results in high cost of the product in question.
2. There is a risk of market saturation.
3. There are so many ethnical grounds on the basis of which legal grounds are met.
Pros van be like:-
1. It only targets specific audience.
2. Increases Credibility of the product as mentioned above that these celebrities have many influential followers.
3. It helps in creating brand image thereby increasing the sales of the product.
4. Also helps in brand recognition as the consumer will buy what they know and see.
The consumer endorsements help in making the product trustworthy and effective as it provides the social proof that the celebrity in question is also using it so why can't they. The plan is executed by providing the company with the right type of partners, resources and content to endorse.
The main objective is to create an awareness and make the product trustworthy and make people believe in what they are buying exactly. Endorsements is a very important tool for the advertisers as they are very persuasive to the consumers.
I would like to end my blog by saying please look into what you are buying and look for the genuineness of the product.
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